BuzzFeed Selects Midtown Video for CAMP

Buzzfeed’s Chief Commerce Officer and CEO of CAMP, Ben Kaufman selected Midtown Video to collaborate on the technology that brings a summer camp experience to life in the middle of New York City. Many innovative retail stores are using sophisticated video and audio systems to delight their customers while shopping, and CAMP is on the front of this wave. A number of cutting edge sound, video, and special effects were used to create a unique and magical experience in this brand new toy store in the Big Apple. The results? See for yourself in this video clip:


How would you like to go back to summer camp and take your kids for a fun adventure? That’s the premise for this forward-thinking retailer. Midtown Video helped make everything magical about going to camp come to life with AV systems that will alter your world. See it on the evening news:

Buzzfeed, the NYC based internet media and news company, is crashing into the brick and mortar retail business. The company has opened a store at 5th Avenue and 16th Street in New York’s Flatiron district, announced Ben Kaufman, head of BuzzFeed Commerce. The store, Camp, will partner with others to open an experiential store, targeting millennial parents and their children. The launch is timed to coincide with the end of the holiday shopping rush season. Toys, apparel and in store experiences will change out every eight to 12 weeks. Camp is modeled after the concept of Story, founded in 2011 by Rachel Shechtman, an investor and board member of Camp.

The Miami Short Film Festival

THE-MSFF_logo_SquareUnique to South Florida, the Miami Short Film Festival is held annually each fall.

The festival was established in 2002 by William Vela and calls the Paragon Theaters in Coconut Grove home. Serving as the areas only short film festival, MsFF was founded to showcase Miami as a leader in contemporary filmmaking. For two weeks every autumn, thousands flock to Miami to view over 50 films from around the world.

Vela’s relationship with Midtown Video began when he was a client so it was natural that he turn to Midtown and ask for support for his fledging film festival. “ Midtown Video has been great,” shared Vela, “they have provided great customer service and technical support for a couple of years now. They are the go to place for everything from projector rentals to help with servers and downloads.”

Continued Vela, “You can count and rely on the professional staff at Midtown to fix problems. The technical support comes with more than twenty years of experience. With the team at Midtown you get 100% support; weekends and after hours, they are very supportive and always manage to resolve any challenging situation. It is a good, long lasting relationship that I hope to continue growing and building. “

Vela’s goal was to create a connection between established studios, independent filmmakers and the global creative community, as well as to honor achievements in the art of short filmmaking.

A dedicated contributor to the cultural arts, The Miami short Film Festival has introduced its unique programs and programming year-round into theaters, classrooms, businesses, and organizations throughout Miami-Dade County.


On Cities Virtual Gathering

On CitiesSanjeev Chatterjee, a Miami-based, award winning documentary media maker and teacher had been working on an international documentary film titled On Cities for several years. A short film by the same name was ready for a public screening and so he began designing a gathering that could allow for audiences to watch the film across borders and discuss the issues in an appropriate format for a film screening for the digital age.

His first step in this ambitious project was to engage the team at Midtown Video for technical support. The second was to begin organizing a film screening in Miami that would combine a panel of experts and city dwellers. Next, he reached out via e-vites for partners in different parts of the world who then agreed to hold parallel screenings and join the conversation using Twitter, Skype, and TelePresence. The plan was to use a multi camera live video production of the main event in Miami and stream it live on the Internet.

Chatterjee served as the Executive Director of the Knight Center for International Media at the School of Communication from 2007-2010 and vice-dean of the School of Communication during that time. He has taught classes in studio and field production, media and society, writing and documentary production at the University of Miami.

The event, On Cities, was held on October 22, 2012, anchored at the Storer Auditorium, University of Miami and was billed as A Virtual Gathering Featuring Non-Verbal Documentary Film About Life in Cities and Audience Engagement focused on a Better Urban Future.  The purpose was to engage viewers around the world in conversations about the future of life in cities and serve as a platform to launch a multilingual film contest that will incentivize digital filmmakers to tell stories about life in cities where they live.On Cities Picture

The event was replicated simultaneously in remote locations around the world where a Host and an audience were able to screen the film and receive Skype video calls enabling them to be in constant contact with the anchor venue via Skype and Twitter. Each site had two screens which displayed the movie, the anchor venue and the Twitter feed.

Attendees at all locations were encouraged to bring their laptop, iPad, tablet, or smartphone and participate in a global conversation focusing on the urban challenges and potential solutions using Skype. Individual audience members at all locations were able to participate continuously using the #oncities hash tag on Twitter.

According to Sanjeev Chatterjee, “Midtown provided all the multicamera video production technology and services to stream the program live.  I was a guest on the .videoshow with Jesse Miller ( last year and have used their services in the past. However, this was really our first collaboration. They also provided Twitter integration which was a great help.” He added, “I feel that through their monthly .videoshow program, they have truly developed genuine expertise in the arena of high end and professional quality webcasts. They have really built their reputation beyond the broadcast realm. I have been consistently impressed and look forward to doing more virtual events with Midtown Video.”
The film and the discussion were segmented into three sections. The past – how and why ancient cities lived and/or died. The present – what are the challenges facing contemporary cities.  And the future – what might cities of the future look like?  Several brief presentations by thinkers and media makers were featured in addition to the film. This virtual conversation provided the ability for 20+ locations around the world to connect and have a common conversation mediated by available technology.

To learn more about On Cities visit the website at, to learn more about multi-camera video production and streaming services contact us, Midtown Video online at


University of Miami Video Wall


Longtime client Mike Anderson, Director of Information Technology at the University of Miami had already worked on several projects with the Midtown Video team when he contacted Midtown’s Account Executive, Chari Hill inquiring about Planar’s Clarity Matrix MultiTouch video wall system.

He thought the School of Marine and Atmospheric Science of the University of Miami on Key Biscayne would benefit from Google Maps and all of the other amazing features available in this large format, interactive solution.MarineUM Class
Hill contacted Planar asking for an evaluation unit and was told that although none existed in the local market, there was a system in place at Disney World’s ESPN Wide World of Sports Complex in Orlando.  Hill learned that they had a Clarity Matrix video wall in a sports bar, but not with the touch feature.  Anderson and Hill both spoke with Tim Soukup, Broadcast Engineer/Video Specialist at Walt Disney World who was more than happy to sing the praises about the beauty and ease of his Clarity Matrix video wall.

Marine UM
After learning that the Clarity Matrix is an ultra-thin bezel LCD media wall system that delivers outstanding visual performance Anderson decided to go ahead with the installation and the results are remarkable. The bright picture and quality image from the video wall is simply stunning. Originally designed as a 3×2 video wall, the school’s finished product is a 3×3 wall using a Planar Clarity Matrix LX with an ERO 46 inch LCD. The high impact interactive display is ideal for public spaces or collaborative environments allowing for Multi-user, multi-touch, up to 32 touch points.  The feedback has been overwhelmingly positive.


NewTek Unveils TriCaster 40

NewTek Unveils TriCaster 40:  The Most Complete HD Multi-Camera Video Production Studio Under $5K

 SAN ANTONIO, August 29, 2012 – NewTek today unveiled TriCaster™ 40—the company’s latest entry in its TriCaster family of live production systems. TriCaster 40 creates a new entry point for broadcasters and producers who need full-resolution, HD, multi-camera live production and streaming capabilities, at a breakthrough price. The easy-to-operate, integrated, desktop system is the first on the market to offer such a comprehensive set of real-time video production capabilities for under $5,000 (US).

”With the TriCaster 40, our goal is to make high quality broadcast video accessible to virtually any creative person and company who quite simply could not have fulfilled their vision before,” said Dr. Andrew Cross, NewTek CTO. “The opportunities for this new breed of media producer continue to expand, as we see exponential growth in online viewing, as reported by the many leading organizations that track media consumption and viewership. In addition, the number of new outlets that are creating and delivering video content is on the rise—from cable channels to major Internet companies. TriCaster 40 not only brings people an unprecedented level of production quality, but also gives them the ability to reach their audience in a way—and at a price—never before possible.”

TriCaster 40 is a turnkey, desktop video production studio that makes it possible for virtually anyone to create live television for delivery to broadcast, Web and projectors. TriCaster 40 simplifies live multi-camera video production and streaming by eliminating complicated setup and cabling between production components, while integrating video switching, graphics, titles, effects, media playback, virtual sets, keying, recording and streaming in one compact, professional solution.

TriCaster 40 Provides:

  • Real-time HD and SD Video Production – Use multiple cameras, video inputs, stored clips, graphics, laptops, iOS devices and more to create and deliver television programming in real time at the native resolution of your video sources, without compromising quality
  • Portability – The small desktop footprint allows you to produce a broadcast-quality show from virtually any location, while its cart-friendly size can make any room a real-time studio
  • Turnkey Operation –No need for complex cabling, multiple integration points, or individual components that require configuration. A 14-channel switcher, with four live camera inputs, multiview monitor, digital disk recorder, program record storage, network inputs, streaming encoder, downstream keyer, graphics, titles and effects, virtual sets, and chroma key are all integrated into system
  • Built-in Live Streaming – Instantly reach a global audience on any screen with worldwide distribution through your choice of CDN
  • Virtual Sets – Transform any location with a few square feet of green screen into an elegant, virtual broadcast studio set using the system chroma key. Each virtual set includes multiple camera angles, distinct set locations, moving backgrounds, active video monitors, real-time reflections, and over-the-shoulder double box effects
  • Network-style Visual Elements – Achieve maximum creative impact with true professional titles and graphics, 200 video transitions and 24 virtual sets

Pricing and Availability
TriCaster 40 is available immediately for a retail price of US$4,995. Prices may vary internationally. Educational pricing options are available. For more information, please call Midtown Video 305.669.1117 or visit our website

About NewTek

NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications—to virtually any venue where people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses, faster than ever before.

Clients include: “The X Factor,” ESPN X Games, New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, Department of Homeland Security (DHS),  and National Aeronautics and Space Administration (NASA).

NewTek is privately owned and based in San Antonio, Texas.  NewTek and TriCaster are trademarks of NewTek.

  • All other products or brand names mentioned are trademarks or registered trademarks of their respective holders.

Lights, Camera, Action!

The world of television production just got a whole light brighter for the students at the Doral Academy Preparatory School who are now practicing their production skills in a brand new control room and studio designed and installed by Midtown Video. As part of the class curriculum, students are required to produce a video profile, public service announcement, interview, news broadcast, music video and commercial.

Students are producing the school’s morning announcements and student productions, in a control room outfitted with an HD switcher and filming in a studio with Sony’s new HXC 100 Studio Cameras.

Carlos Ferrals, TV production teacher said,” Fernando and the Midtown Video team met with the architects in the planning stages. From the consulting process on, Midtown Video was extremely helpful, and knowledgeable; they are always just a phone call away, they did an outstanding, job!”


In addition, the students are using AJA KiPros for a tapeless workflow. They are editing their stories on IMacs in the classrooms and pushing the stored video to the control room where there’s another Apple station for airing the video. Conduits connect the TV control room and studio to the Gym and auditorium with Triax cables.

Added Ferrals, “This hands on experience is the ideal preparing these student for the highly competitive world of television production, They’ll be doing all of this now with state of the art equipment.” Turns to Midtown Video to Create New Facility, owned by Telefonica, is the largest Hispanic website portal in the U.S.  offering news, sports, football, videos, novels, music, entertainment and much more in Spanish and English. Terra Networks reached out to Midtown Video when it came time to create a new facility in located in Coral Gables.

Midtown installed a new control room and studio for their on line international news service, live streaming sporting events, and online videos.
Phase one has already been completed and includes upgrading the network from Standard to High Definition, installing Robotic Sony Cameras and Panasonic Plasma Displays,  a lighting grid with KinoFlo lighting, complete sound proofing, and a green screen set up for chroma key. In addition, the system is Fiber ready for the next phase to install a SAN system in 2012.

To learn more about click here.

To learn more about Midtown Video’s turnkey installations, click here.

Midtown Video Kicks Off 2012 with Launch of Canon C300 Digital Cinema Camera

Canon Inc. has released the Canon C300, an all-new interchangeable-lens digital cinema camera and Midtown Video, based in Miami, Florida have been selected as one of only seventeen authorized retailers in the United States.

This state of the art camera combines incomparable imaging performance with outstanding mobility and expandability to meet the demanding production needs of today’s motion picture industry.  Featuring a newly developed Super 35 mm-equivalent approx. 8.29-megapixel CMOS sensor, the camera will be available in two models: the EOS C300 Digital Cinema Camera, equipped with an EF lens mount for compatibility with Canon’s current diverse lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras and new EF Cinema Lens lineup; and the EOS C300 PL Digital Cinema Camera, with a PL lens mount for use with industry-standard PL lenses.

The new camera allows users to adjust image quality to match that of professional camcorders and EOS-series digital SLR cameras, and offers maximum freedom in post-production editing and processing. The EOS C300/C300 PL features a 24.00p mode, matching the 24 frame-per-second frame rate of film cameras for high compatibility with common film-production workflows.

The camera’s video and audio recording file format uses the industry-standard MXF format, ideally suited for non-linear editing systems. Recording to CF cards, the EOS C300/C300 PL realizes high cost-performance and, equipped with two CF card slots, makes possible the concurrent recording of video data to two CF cards.

Other features include fast-motion shooting, and slow-motion down to 1/2.5x. Frame rates between 1 and 60 frames per second (fps)can be adjusted in increments of 1 fps. Additionally, a selection of Custom Pictures lets users freely adjust image quality for greater control over how content looks.

To learn more about the Canon EOS C300/C300 features visit Midtown Video online at



Bet Shira Congregation Enters the Digital Age with Midtown Video’s Help

Last fall, Bet Shira Congregation in Pinecrest was looking for a way to integrate those congregants who couldn’t attend services due to their health or long distance. They reached out to Midtown Video for a solution to enable congregants to watch the services and events in the comfort of their home.

After meeting with the Midtown team, Bet Shira Congregation decided it was time to enter the digital age and begin streaming the synagogue’s services and other events live to their website.  They had two special requests, one, the system had to be simple enough to use that a video technician would not be needed to operate it and two, that it required a minimal amount of manual labor during the filming of the Sabbath services.
Gigi Sopo, Member Services for Bet Shira Congregation shares, “The Midtown team is great! They are all warm, friendly and professional. Whenever we’ve had an urgent issue that needed to be addressed, they were there. Virge Castillo has been my go-to person for all technology questions and has helped us a great deal.”

Midtown handled the Sony and Apple products installation and provided all the technological tools the synagogue needed, as well as providing training on the flash player set up, proper broadband selection and additional support as needed. The installation itself was a challenging one, as it required careful wiring to maintain the aesthetics of the sanctuary due to the type of existing ceiling tile.

“We have been using our equipment for several months now and we are very satisfied!” continued Sopo, “Our Tricaster is fabulous and the camera is high definition. The training that Midtown provided me was superb and has allowed us to use our new equipment effectively.”

Since they began video streaming the services the synagogue has received several e-mails expressing appreciation as well as contributions. Many of the web viewers aren’t even congregants. They are watching from Spain, Israel and other countries. The webcasting of synagogue services was most appreciated during High Holy Days when many people cannot afford tickets or are unable to attend due to illness. Added Sopo, “Streaming services brings our community together in a way it’s never been before.”

Bet Shira Congregation is a conservative synagogue in Pinecrest, Florida offering enrichment programs, adult-learning opportunities, social events, preschool and religious school. For more information, visit

To learn more about Midtown Video’s turnkey installations, click here.