Project Description

How would you like to go back to summer camp and take your kids for a fun adventure? That’s the premise for this forward-thinking retailer. Midtown Video helped make everything magical about going to camp come to life with AV systems that will alter your world. See it on the evening news:

Buzzfeed, the NYC based internet media and news company, is crashing into the brick and mortar retail business. The company has opened a store at 5th Avenue and 16th Street in New York’s Flatiron district, announced Ben Kaufman, head of BuzzFeed Commerce. The store, Camp, will partner with others to open an experiential store, targeting millennial parents and their children. The launch is timed to coincide with the end of the holiday shopping rush season. Toys, apparel and in store experiences will change out every eight to 12 weeks. Camp is modeled after the concept of Story, founded in 2011 by Rachel Shechtman, an investor and board member of Camp.

Buzzfeed’s Chief Commerce Officer and CEO of CAMP, Ben Kaufman selected Midtown Video to collaborate on the technology that brings a summer camp experience to life in the middle of New York City. Many innovative retail stores are using sophisticated video and audio systems to delight their customers while shopping, and CAMP is on the front of this wave. A number of cutting edge sound, video, and special effects were used to create a unique and magical experience in this brand new toy store in the Big Apple. The results? See for yourself in this video clip: