Project Description

The Hudson Yards store is an homage to New England sleepaways, designed to spark nostalgia in anyone who spent summers away. The 6,000-foot space features a retro Bronco truck, climbing tree, ant farm tunnel, musical wooden dock, and slide that travels between different cabins. Completing the look: a projection wall of the waterfront.

Midtown Video worked intensively on this installation – an interactive space for play and shopping and a theater for activities and programming for kids of all ages. Our work on this project included integration of immersive audio, projection-mapping video, and video walls.