Midtown Video, NewTek and LiveU go above and beyond to make this unique venture a reality
PALM BEACH GARDENS, FLA.
While sports networks pay handsomely for the exclusive rights to broadcast major golf championships, such as The Honda Classic 2018 tournament, Thaler Media President Lowell Thaler recognized that there was another really interesting “show within the show” that had heretofore gone unnoticed—the hospitality tent parties taking place near the greens at the PGA National Golf Club.
Sponsored by major brands, like Gossling’s Rum and Tito’s Vodka, these hospitality tents provide beverages, refreshments, and entertainment to the event’s special VIP guests, as well as a great vantage point to watch golfers as they take their shots nearby and on big-screen displays.
With his professional background producing live video for major golf associations, such as The Professional Golfers’ Association of America (PGA of America), Thaler envisioned deploying roving camera crews and talent to cover the most colorful moments taking place at these party tents. By live streaming the video to a platform like Facebook Live, he would be able to hold the line on production and distribution costs while reaching a targeted, global niche audience.